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	<title>Web Design Cardiff - Cardiff Web Design - Affordable Websites from £349: Parabellus.co.uk</title>
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	<link>http://www.parabellus.co.uk</link>
	<description>We are a local Cardiff based website design agency. Professional Affordable Websites - Web Design Cardiff 02920614586.</description>
	<lastBuildDate>Thu, 09 May 2013 00:07:19 +0000</lastBuildDate>
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		<title>Zurmo and AutoIncrement</title>
		<link>http://www.parabellus.co.uk/zurmo-and-autoincrement/</link>
		<comments>http://www.parabellus.co.uk/zurmo-and-autoincrement/#comments</comments>
		<pubDate>Thu, 09 May 2013 00:03:09 +0000</pubDate>
		<dc:creator>robbie</dc:creator>
				<category><![CDATA[My Developer Blog]]></category>

		<guid isPermaLink="false">http://www.parabellus.co.uk/?p=1460</guid>
		<description><![CDATA[So you want to add an autoincrement field in your zurmo module? For instance, have opportunities with auto increment? Well, it&#8217;s a 2 step process. First you need to create a function to assign the number, then you need to call that function in the controller after creating the opportunity&#8230;so in the opportunity.php model (app&#62;protected&#62;modules&#62;opportunities&#62;models) ...]]></description>
			<content:encoded><![CDATA[<p>So you want to add an autoincrement field in your zurmo module? For instance, have opportunities with auto increment? Well, it&#8217;s a 2 step process. First you need to create a function to assign the number, then you need to call that function in the controller after creating the opportunity&#8230;so in the opportunity.php model (app&gt;protected&gt;modules&gt;opportunities&gt;models) have some function like :</p>
<p><span style="color: #008080;"><em>public function setNextOppNumber(){<br />
//the code here<br />
$database = R::$adapter;<br />
$OppNumber = $database-&gt;getCell(&#8216;SELECT max(oppnum) + 1 as NextOppNum FROM opportunities.opportunity<br />
where oppid = : oppNum&#8217;,<br />
array(&#8216;oppNum&#8217;=&gt; $this-&gt;opp-&gt;id);<br />
if (empty($oppNum) || $oppNum &lt; 1){ oppNum = 1; $this-&gt;oppnum = $oppNum;<br />
}<br />
}</em></span></p>
<p>then in the default controller call this function within the actionCreate() function, or maybe the actionCreateFromRelation() function maybe more experienced zurmo users can help and tell us which one, or test both. so something like:</p>
<p><span style="color: #ff6600;"><em>$opportunity-&gt;setNextOppNumber();</em></span></p>
<p>Run a unit test to check the modules are still working, and everything should be hunky dory.</p>
]]></content:encoded>
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		<title>ACTA Is DEAD After European Parliament Vote</title>
		<link>http://www.parabellus.co.uk/acta-is-dead-after-european-parliament-vote/</link>
		<comments>http://www.parabellus.co.uk/acta-is-dead-after-european-parliament-vote/#comments</comments>
		<pubDate>Wed, 04 Jul 2012 22:26:05 +0000</pubDate>
		<dc:creator>robbie</dc:creator>
				<category><![CDATA[My Developer Blog]]></category>

		<guid isPermaLink="false">http://www.parabellus.co.uk/?p=1188</guid>
		<description><![CDATA[Today at 12:56 CET, the European Parliament decided whether ACTA would be ultimately rejected or whether it would drag on into uncertainty. In a 478 to 39 vote, the Parliament decided to reject ACTA once and for all. This means that the deceptive treaty is now dead globally. This is a day of celebration. This ...]]></description>
			<content:encoded><![CDATA[<p><strong>Today at 12:56 CET, the European Parliament decided whether ACTA would be ultimately rejected or whether it would drag on into uncertainty. In a 478 to 39 vote, the Parliament decided to reject ACTA once and for all. This means that the deceptive treaty is now dead globally.</strong></p>
<p>This is a day of celebration.</p>
<p>This is the day when citizens of Europe and the world won over unelected bureaucrats who were being wooed and lobbied by the richest corporations of the planet.</p>
<p>The battleground wasn’t some administrative office, but the representatives of the people &#8211; the European Parliament &#8211; which decided in the end to do its job beautifully, and represent the people against special interests.</p>
<p>The road to today&#8217;s victory was hard and by no means certain.</p>
<div id="attachment_1189" class="wp-caption aligncenter" style="width: 416px"><img class="size-full wp-image-1189" title="acta-vote" src="http://www.parabellus.co.uk/wp-content/uploads/2012/07/acta-vote.jpg" alt="web design cardiff" width="406" height="264" />
<p class="wp-caption-text">478 against, 39 in favor and 165 abstentions</p>
</div>
<h3></h3>
<h3><span style="color: #7a9ace;">What lead us here?</span></h3>
<p>Six months ago, the situation looked very dark. It was all but certain that ACTA would pass unnoticed in silence. The forces fighting for citizens&#8217; rights tried to have it referred to the European Court of Justice in order to test its legality and to buy some time. But then, something happened.</p>
<p>A monster by the name of SOPA appeared in the United States. Thousands of websites went dark on January 18 and millions of voices cried out, leaving Congress shell-shocked over the fact that citizens can get that level of pissed off at corporate special interests. SOPA was killed.</p>
<div id="attachment_1195" class="wp-caption alignright" style="width: 310px"><img class="size-full wp-image-1195" title="protest-ACTA" src="http://www.parabellus.co.uk/wp-content/uploads/2012/07/protest-ACTA-300x216.jpg" alt="web design cardiff" width="300" height="216" />
<p class="wp-caption-text">ACTA Protest</p>
</div>
<p>In the wake of this, as citizens realized that they don&#8217;t need to take that kind of corporate abuse lying down and asking for more, the community floodlights centered on ACTA.</p>
<p>The activism carried over beautifully to defeat this monster. Early February, there were rallies all over Europe, leaving the European Parliament equally shell-shocked.</p>
<p>The party groups turned on a cent and declared their opposition to ACTA in solidarity with the citizen rallies all over the continent, after having realized what a piece of shameless mail-order legislation it really was, to the horrors of the corporate shills who thought this was a done deal. Those shills tried, tried hard, tried right up until today, to postpone the vote on ACTA past the attention of the public and the activists.</p>
<p>Alas, they don&#8217;t understand the net. And there&#8217;s one key thing right there: the net doesn&#8217;t forget.</p>
<div id="attachment_1198" class="wp-caption aligncenter" style="width: 532px"><img class="size-full wp-image-1198" title="mep-win" src="http://www.parabellus.co.uk/wp-content/uploads/2012/07/mep-win.jpg" alt="web design cardiff" width="522" height="318" />
<p class="wp-caption-text">Parliament Members after the vote</p>
</div>
<p>But the key takeaway here is that it was us, the activists, that made this happen. Everyone in the European Parliament are taking turns to praise all the activists across Europe and the world for drawing their attention to what utter garbage this really was, not some run-in-the-mill rubberstamp paper, but actually a really dangerous piece of proposed legislation. Everybody thanks the activists for that. Yes, that&#8217;s you. You should lean back, smile, and pat yourself on the back here. Each and every one of us has every reason to feel proud today.</p>
<h3><span style="color: #7a9ace;">What comes next?</span></h3>
<p>In theory, ACTA could still come into force between the United States and a number of smaller states. <a href="http://en.wikipedia.org/wiki/Anti-Counterfeiting_Trade_Agreement" target="_blank">Ten states</a> have been negotiating it, and six of those need to ratify it to have it come into force. In theory, this could become a treaty between the United States, Morocco, Mexico, New Zealand, Australia, and Switzerland. (But wait, the Mexican Senate has already <a href="http://falkvinge.net/2011/06/24/grave-mexican-concerns-over-acta/" target="_blank">rejected ACTA</a>. As has <a href="http://www.techdirt.com/articles/20120628/01500619519/another-one-bites-dust-australian-parliament-committee-recommends-rejecting-acta.shtml" target="_blank">Australia</a> and <a href="http://www.techdirt.com/articles/20120509/05525418846/now-its-switzerlands-turn-to-call-acta-into-question.shtml" target="_blank">Switzerland</a> in practice. Oh well&#8230;a treaty between the United States and Morocco, then, in the <a href="http://www.wired.com/threatlevel/2012/03/acta-congressional-approval/" target="_blank">unlikely event</a> that the United States will actually and formally ratify it. You can see where this is going.)</p>
<p>As <a href="http://torrentfreak.com/why-acta-lives-or-dies-with-the-vote-in-the-european-parliament-120603/" target="_blank">described before</a> on TorrentFreak, without the support of the European Union, ACTA is dead. Doesn&#8217;t exist.</p>
<p>The European Commissioner responsible for the treaty, Karel de Gucht, has said that he will ignore any rejections and re-table it before the European Parliament until it passes. That&#8217;s not going to happen. Parliament takes its dignity very seriously and does not tolerate that kind of contempt, fortunately. This is something relatively new in the history of the European Union&#8217;s democracy &#8211; the first time I saw Parliament stand up for its dignity was during the Telecoms Package, where the Commission also tried to ram through three-strikes provisions. (Instead, Parliament made &#8220;three strikes&#8221; schemes illegal in the entire European Union.)</p>
<p>That said, many of the bad things in ACTA will return under other names. For the lobbyists, this is a nine-to-five job of jabbing against the legislation until it gives way. Just another day at work. We need to remain vigilant against special interests who will return again, again, and again, until we make sure that the legislative road for them is completely blocked. We must remain watchful.</p>
<p><strong>But not today.</strong></p>
<p>Today, we celebrate a job extraordinarily well done.</p>
<p>Today, on July 4, Europe celebrates a day of independence from American special interests.</p>
<p>Today, we stood up for our most basic rights against corporate giants, and won.</p>
<p><strong>Congratulations to all of us, and thanks to all brothers and sisters on the barricades across the world who made this happen.</strong></p>
<p>(This article is also posted on <a href="http://falkvinge.net/2012/07/04/victory-acta-suffers-final-humiliating-defeat-in-european-parliament/" target="_blank">falkvinge.net</a>.)</p>
]]></content:encoded>
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		<title>Paypal Button Add Terms and Conditions</title>
		<link>http://www.parabellus.co.uk/paypal-button-add-terms-and-conditions/</link>
		<comments>http://www.parabellus.co.uk/paypal-button-add-terms-and-conditions/#comments</comments>
		<pubDate>Tue, 26 Jun 2012 23:37:16 +0000</pubDate>
		<dc:creator>robbie</dc:creator>
				<category><![CDATA[My Developer Blog]]></category>

		<guid isPermaLink="false">http://www.parabellus.co.uk/?p=1115</guid>
		<description><![CDATA[So a lot of people want to know how to add a terms and conditions check box to their paypal buttons. Well it&#8217;s a pretty simple process. Paypal buttons are simply forms. So all we have to do is add a form field for our terms and conditions. We also need a little javascript to ...]]></description>
			<content:encoded><![CDATA[<p>So a lot of people want to know how to add a terms and conditions check box to their paypal buttons.</p>
<p>Well it&#8217;s a pretty simple process. Paypal buttons are simply forms. So all we have to do is add a form field for our terms and conditions. We also need a little javascript to confirm the box is ticked.</p>
<p><span id="more-1115"></span></p>
<p>Your paypal button code, should look similar to this -</p>
<p><span style="color: #ff6600;"><em>&lt;form action=&#8221;https://www.paypal.com/cgi-bin/webscr&#8221; method=&#8221;post&#8221;&gt;</em></span><br />
<span style="color: #ff6600;"> <em>&lt;input type=&#8221;hidden&#8221; name=&#8221;cmd&#8221; value=&#8221;_s-xclick&#8221;&gt;</em></span><br />
<span style="color: #3366ff;"> <em>&lt;input type=&#8221;hidden&#8221; name=&#8221;business&#8221; value=&#8221;me@mybusiness.com&#8221;&gt;</em></span><br />
<span style="color: #3366ff;"> <em>&lt;input type=&#8221;hidden&#8221; name=&#8221;currency_code&#8221; value=&#8221;USD&#8221;&gt;</em></span><br />
<span style="color: #3366ff;"> <em>&lt;input type=&#8221;hidden&#8221; name=&#8221;item_name&#8221; value=&#8221;Teddy Bear&#8221;&gt;</em></span><br />
<span style="color: #3366ff;"> <em>&lt;input type=&#8221;hidden&#8221; name=&#8221;amount&#8221; value=&#8221;12.99&#8243;&gt;</em></span><br />
<span style="color: #ff6600;"> <em>&lt;input type=&#8221;image&#8221; src=&#8221;http://www.paypal.com/en_US/i/btn/btn_buynow_LG.gif&#8221; border=&#8221;0&#8243; name=&#8221;submit&#8221; alt=&#8221;Make payments with PayPal &#8211; it&#8217;s fast, free and secure!&#8221;&gt;</em></span><br />
<span style="color: #ff6600;"> <em>&lt;/form&gt;</em></span></p>
<p>or if it&#8217;s a hosted button, your code should look similar to this -</p>
<p><span style="color: #ff6600;"><em>&lt;form action=&#8221;https://www.paypal.com/cgi-bin/webscr&#8221; method=&#8221;post&#8221;&gt;</em></span><br />
<span style="color: #ff6600;"><em> &lt;input type=&#8221;hidden&#8221; name=&#8221;cmd&#8221; value=&#8221;_s-xclick&#8221;&gt;</em></span><br />
<span style="color: #3366ff;"> <em> &lt;input type=&#8221;hidden&#8221; name=&#8221;hosted_button_id&#8221; value=&#8221;YPTQ2MCS3FKBS&#8221;&gt;</em></span><br />
<span style="color: #ff6600;"><em> &lt;input type=&#8221;image&#8221; src=&#8221;http://www.paypal.com/en_US/i/btn/btn_buynow_LG.gif&#8221; border=&#8221;0&#8243; name=&#8221;submit&#8221; alt=&#8221;Make payments with PayPal &#8211; it&#8217;s fast, free and secure!&#8221;&gt;</em></span><br />
<span style="color: #ff6600;"><em> &lt;/form&gt;</em></span></p>
<p>That line knows your paypal email, item, price&#8230;etc.</p>
<p>Add the following input field to your button.</p>
<p><span style="color: #008080;"><em>&lt;input type=&#8221;CHECKBOX&#8221; name=&#8221;CHECKBOX_1&#8243; value=&#8221;This&#8230;&#8221;&gt; I have read and agree to &lt;a href=&#8221;#&#8221;&gt;terms and conditions&lt;/a&gt;</em></span></p>
<p>Don&#8217;t forget this <span style="color: #ff6600;"><em>onsubmit=&#8221;return checkCheckBoxes(this);&#8221;</em></span></p>
<p>So your button code looks like -</p>
<p><span style="color: #800080;"><em>&lt;form <span style="color: #ff6600;">onsubmit=&#8221;return checkCheckBoxes(this);&#8221;</span> action=&#8221;https://www.paypal.com/cgi-bin/webscr&#8221; method=&#8221;post&#8221;&gt;</em></span><br />
<span style="color: #800080;"><em> &lt;input type=&#8221;hidden&#8221; name=&#8221;cmd&#8221; value=&#8221;_s-xclick&#8221;&gt;</em></span><br />
<span style="color: #800080;"><em> &lt;input type=&#8221;hidden&#8221; name=&#8221;hosted_button_id&#8221; value=&#8221;YPTQ2MCS3FKBS&#8221;&gt;</em></span><br />
<span style="color: #008080;"><em> &lt;input type=&#8221;CHECKBOX&#8221; name=&#8221;CHECKBOX_1&#8243; value=&#8221;This&#8230;&#8221;&gt; I have read and agree to &lt;a href=&#8221;#&#8221;&gt;terms and conditions&lt;/a&gt;</em></span><br />
<span style="color: #800080;"><em> &lt;input type=&#8221;image&#8221; src=&#8221;http://www.paypal.com/en_US/i/btn/btn_buynow_LG.gif&#8221; border=&#8221;0&#8243; name=&#8221;submit&#8221; alt=&#8221;Make payments with PayPal &#8211; it&#8217;s fast, free and secure!&#8221;&gt;</em></span><br />
<span style="color: #800080;"><em> &lt;/form&gt;</em></span></p>
<p>Replace the &#8220;#&#8221; with URL to your terms and conditions.</p>
<p>We then add the javascript to give the notice, and confirm checkbox is ticked.</p>
<p>So add this script to the header of your document.</p>
<p><span style="color: #800000;"><em>&lt;script type=&#8221;text/javascript&#8221; language=&#8221;JavaScript&#8221;&gt;</em></span><br />
<span style="color: #800000;"><em> &lt;!&#8211;</em></span><br />
<span style="color: #800000;"><em> function checkCheckBoxes(theForm) {</em></span><br />
<span style="color: #800000;"><em> if (</em></span><br />
<span style="color: #800000;"><em> theForm.CHECKBOX_1.checked == false)</em></span><br />
<span style="color: #800000;"><em> {</em></span><br />
<span style="color: #800000;"><em> alert (&#8216;You Must agree to the terms and conditions!&#8217;);</em></span><br />
<span style="color: #800000;"><em> return false;</em></span><br />
<span style="color: #800000;"><em> } else {</em></span><br />
<span style="color: #800000;"><em> return true;</em></span><br />
<span style="color: #800000;"><em> }</em></span><br />
<span style="color: #800000;"><em> }</em></span><br />
<span style="color: #800000;"><em> //&#8211;&gt;</em></span><br />
<span style="color: #800000;"><em> &lt;/script&gt;</em></span></p>
<p>That&#8217;s it! You should now have a paypal button with a terms and conditions checkbox that must be ticked to process the payment.</p>
]]></content:encoded>
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		<item>
		<title>Good Design Practices</title>
		<link>http://www.parabellus.co.uk/good-design-practices/</link>
		<comments>http://www.parabellus.co.uk/good-design-practices/#comments</comments>
		<pubDate>Thu, 07 Jun 2012 21:41:54 +0000</pubDate>
		<dc:creator>robbie</dc:creator>
				<category><![CDATA[My Developer Blog]]></category>

		<guid isPermaLink="false">http://www.parabellus.co.uk/?p=1106</guid>
		<description><![CDATA[Your website is where your business resides &#8211; it&#8217;s like the headquarter of an offline company. Hence, it is important to practice good design principles to make sure your site reaches out to the maximum number of visitors and sells to as many people as possible. Make sure you have clear directions on the navigation ...]]></description>
			<content:encoded><![CDATA[<p>Your website is where your business resides &#8211; it&#8217;s like the headquarter of an offline company. Hence, it is important to practice good design principles to make sure your site reaches out to the maximum number of visitors and sells to as many people as possible.</p>
<p><span id="more-1106"></span></p>
<p>Make sure you have clear directions on the navigation of your website. The navigation menu should be uncluttered and concise so that visitors know how to navigate around your website without confusion.</p>
<p>Reduce the number of images on your website. They make your site load very slowly and more often than not they are very unnecessary. If you think any image is essential on your site, make sure you optimize them using image editing programs so that they have a minimum file size.</p>
<p>Keep your text paragraphs at a reasonable length. If a paragraph is too long, you should split it into separate paragraphs so that the text blocks will not be too big. This is important because a block of text that is too large will deter visitors from reading your content.</p>
<p>Make sure your website complies to web standards at www.w3.org and make sure they are cross-browser compatible. If your website looks great in Internet Explorer but breaks horribly in Firefox and Opera, you will lose out on a lot of prospective visitors.</p>
<p>Avoid using scripting languages on your site unless it is absolutely necessary. Use scripting languages to handle or manipulate data, not to create visual effects on your website. Heavy scripts will slow down the loading time of your site and even crash some browsers. Also, scripts are not supported across all browsers, so some visitors might miss important information because of that.</p>
<p>Use CSS to style your page content because they save alot of work by styling all elements on your website in one go.</p>
]]></content:encoded>
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		<title>The Anderson Media Group</title>
		<link>http://www.parabellus.co.uk/the-anderson-media-group/</link>
		<comments>http://www.parabellus.co.uk/the-anderson-media-group/#comments</comments>
		<pubDate>Mon, 30 Apr 2012 18:47:33 +0000</pubDate>
		<dc:creator>robbie</dc:creator>
				<category><![CDATA[Portfolio]]></category>

		<guid isPermaLink="false">http://www.parabellus.co.uk/?p=1094</guid>
		<description><![CDATA[Corporate website for The Anderson Media Group.]]></description>
			<content:encoded><![CDATA[<p>Corporate website for The Anderson Media Group.</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Why A Website Is Not Enough</title>
		<link>http://www.parabellus.co.uk/why-a-website-is-not-enough/</link>
		<comments>http://www.parabellus.co.uk/why-a-website-is-not-enough/#comments</comments>
		<pubDate>Mon, 16 Apr 2012 19:01:39 +0000</pubDate>
		<dc:creator>robbie</dc:creator>
				<category><![CDATA[My Developer Blog]]></category>

		<guid isPermaLink="false">http://www.parabellus.co.uk/?p=1074</guid>
		<description><![CDATA[Your small business needs an appealing and professional website but that is just the beginning. If no one visits your website and, more importantly &#8211; if it does not bring in new customers and allows you to sell more to your current customers, then your site is not effective. What do you need to improve ...]]></description>
			<content:encoded><![CDATA[<p>Your small business needs an appealing and professional website but that is just the beginning. If no one visits your website and, more importantly &#8211; if it does not bring in new customers and allows you to sell more to your current customers, then your site is not effective. What do you need to improve your online marketing efforts?</p>
<p><span id="more-1074"></span></p>
<p>The first step is to decide on a primary goal for your website. Is it to directly sell products or services through e-commerce? Or is the goal to capture leads so you can follow-up and make the sale by email and phone?</p>
<p>For e-commerce you need a website design with a shopping cart system, that encourages people to purchase products using the shopping cart. Both the design and written content should maintain this focus.</p>
<p>If your goal is to capture leads, the key is to have the content that provides initial information about your products and services that interests prospective customers. It should be easy for the prospective customer to fill out a contact form and hit the submit button or call your phone number. The form should be submitted to a contact management system such as Salesforce or SugarCRM.</p>
<p>Getting it Done<br />
Your business needs a professional website, which can cost between £200 &#8211; £7,000 to design. This is not only more than most small businesses want to spend but also unnecessary to succeed on the Web.</p>
<p>For small business there is usually little need for an elaborate, expensive website. You can get an appealing and professional website design for as little as £150.</p>
<p>The key to a professional website design is to work with a good designer who takes the time to listen to you and translate your vision into an effective website. Your designer must be as skilled in listening as in design.</p>
<p>Once the site is completed there must be an easy way for you &#8211; or someone on your behalf, to maintain the website. The designer should provide you with an easy-to-use content management system (CMS), enabling you to edit your website without having to contact your designer. This saves you money.</p>
<p>Once you have a professional website you have the foundation for marketing online. You can build on that foundation and use the Internet as an effective marketing tool.</p>
<p>Search Engine Marketing<br />
Search engine marketing can be divided into two main categories: Search Engine Optimization (SEO) and Pay Per Click (PPC).</p>
<p>Please do a Google search right now for something pretty popular (e.g., coffee). The results on the left side of the browser window that reach down to the bottom of the page are the organic search results. The top results are generally the more popular sites. The highest ranking sites are those sites that have the most links from other websites (especially other high ranking sites). In a sense, other people have voted for the high ranking sites by linking to them. Often, the high ranking sites are the most popular but there is also a lot of gaming of the system. You cannot, however, pay Google to increase your site&#8217;s ranking.</p>
<p>On the right side of your search results and, sometimes, up at the top of the page are the &#8220;Sponsored Links.&#8221; These links are paid advertising through a system called Google Adwords. Look for the &#8220;Sponsored Links&#8221; heading and compare how these links look with the non-sponsored organic links.</p>
<p>Search Engine Optimization<br />
To increase your search rankings in Google (and other search engines), you can do a number of things. We will focus on Google because of its dominant position as a search engine.<br />
The truth is that it is a crowded field out there for most keywords. Your best bet is to find some niche keywords and work on those. It would be very difficult to achieve a high ranking for the keyword &#8220;coffee&#8221; but if you have a more specific niche you have a better chance of succeeding.</p>
<p>For example &#8211; and this is just an example for illustration, not necessarily a good keyword combination &#8211; &#8220;Guatemalan shade grown coffee&#8221; would be an easier space in which to compete. You would have a chance of rising to the top or at least getting on the first page of results.</p>
<p>The primary way to increase your ranking is to have other high ranking sites establish links to your site and have those links associated with specific keywords &#8211; such as &#8220;Guatemalan shade grown coffee&#8221; as in our example. What follows is a few ideas on how to do that in an ethically and effective way. Don&#8217;t be tempted by gimmicks because Google and other search engines are becoming more savvy, and can penalize sites that try to game the system too much.</p>
<p>First, submit your site to as many directories and other clearinghouse type sites in your industry as you can. That should probably be your first step in SEO. Again, use the keywords that you are most interested in associating with your site.</p>
<p>Submit your site to general directories that are organized by topic. Some sites charge money for fast consideration of your submission, and are probably worth it. For example, Yahoo Directory charges £200/year for expedited consideration of your submission. For other highly prized directories, such as the Open Directory Project, you just have to submit your site and hope it will be considered reasonably soon.</p>
<p>Next, talk to your vendors and people in related industries and see about arranging for link exchanges or perhaps even success stories that include a link. They link to you and, in exchange, you link to them.</p>
<p>Then start writing articles. The key to articles is to write about something you know and that has information that is genuinely interesting to your audience. Publish your article in publications that are related to your industry. If your article is published in web publications, you will not only get direct sales leads from your article but your article will also help your search engine position.</p>
<p>For example, our fictional coffee vendor could write an article on exactly why shade grown coffee is superior to non-shade grown coffee. Or, better yet, why &#8220;Guatemalan Shade Grown Coffee&#8221; is truly the best. The article would have to include facts to support this claim and not just fluff. Maybe the next article could be on how to make the perfect cup of coffee. I would be first in line to read that one.</p>
<p>The key thing to remember is that SEO is a long process. You rarely get instant results. It can take 8-12 months to see any significant progress. You have to keep at it.<br />
Pay Per Click (PPC) Advertising<br />
There are a number of PPC providers but we will focus on Google Adwords as they are currently the dominant PPC system.<br />
First, you decide on the goal (called a conversion) of your Adwords campaign. Is it a direct sign-up? Is it capturing sales leads?<br />
A conversion when the goal is achieved and Google Adwords keeps a running tally of your conversions and the cost per conversion. You can see the cost of obtaining a lead or the cost of getting a customer. You can determine if Adwords is working for you, and whether you should make adjustments or discontinue it completely. Generally, it takes a bit of experimentation to get it right but it can be a steady source of business for you. It is worth some effort as once it is set up well it runs and can bring in a steady stream of business.</p>
<p>You set a daily budget (say £35) and a maximum bid on specific keywords (say £2.75). You only pay when someone clicks on your ad click. So if you are bidding £2.75 you might only pay an average of say £2.60 per click. It depends on the keywords and how much you want to bid. Spend some time choosing good keywords. Google Adwords has tools to help you choose the most powerful keywords. You will also need to embed some special code in your website to enable Google to track conversions.</p>
<p>Google Adwords really works. Try it and see if it will work for you. It does not require a big investment to get started. In fact, some web hosting and design companies offer vouchers so you can get started with Adwords for free. Google Adwords is easier to use than you might think.</p>
<p>Permission-Based E-mail Marketing<br />
Spammers have given Email marketing a bad name in much the same way that unethical salespeople have given sales a bad name. This is unfortunate as a knowledgeable salesperson can be an essential part of making good buying decisions. The same is true of good email marketing.<br />
With permission-based email marketing &#8211; as opposed to spam &#8211; the receiver of the email has expressed interest. Think of spam as the wily salesman in the polyester suit &#8212; and think of permission-based email as the knowledgeable salesperson we respect.</p>
<p>For example, I am on an email list at a bookstore that I frequent. I look forward to the e-newsletters as they often have interesting content and good discounts. I enjoy receiving this e-newsletter and the bookstore gets more business from me as a result. I rarely go anywhere else to buy books. They have retained me as a customer and I buy more often at least in part because of their e-newsletter.</p>
<p>Email marketing can help you increase customer retention and help you earn more revenue from each customer by cross-selling and up-selling to your current customer base. It can also help you expand your client base.</p>
<p>Email marketing is becoming crucial to online marketing and &#8211; when done ethically and well &#8212; can be extremely effective. Sign up for a free trial with an email marketing service and see if it works for you. If not, try another service. Find a service that meets your needs.<br />
You can grow your own email newsletter list with a sign up form on your website, and by asking for opt-in in your sign-up and lead capture forms.</p>
<p>What to look for in an Email Marketing Provider<br />
At a minimum an email marketing service should make it easy for you to create eye-catching emails, manage multiple email lists, and place newsletter sign-up forms on your website. There should be powerful list management, robust reporting, and reliability. Your provider must also have excellent customer service.</p>
<p>Your email marketing service should include an easy way to track the results of your email campaigns. Who opened your email, how many times, and when? Did they click on the link you provided? Did they purchase anything or submit a lead? The service should enable you to track message reads in real time, and read detailed reports online or export them to a spreadsheet.<br />
In addition, your email marketing service should give you the ability to manage multiple lists and divide lists into multiple segments.</p>
<p>Conclusion<br />
Obtaining a website and marketing your products or services online does not have to be expensive. An economical way to accomplish these goals is to hire a company to design your website and provide you with bundled web hosting and permission-based email marketing services. It would be an added bonus if they can get you started using Google Adwords with a free coupon.</p>
<p>[author] [author_image timthumb='off']http://www.parabellus.co.uk/wp-content/uploads/2012/03/bio.jpg[/author_image] [author_info]Mixing awesome with modesty, Robbie Tench is an experienced web developer, SEO enthusiast and the powerhouse behind Parabellus sites. Robbie enjoys working directly with clients to produce creative websites that exceed expectations. Likes: The girlfriend (obviously), cameras, computers, sharp design, clean robust code and user-friendly interfaces. Reads: Emails. Connect with me on <a href="https://plus.google.com/104265122462472456033" rel="author">+Robbie Tench</a> and <a href="https://twitter.com/#!/robbietench1" target="_blank">Follow me onTwitter</a>[/author_info] [/author]</p>
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		<title>EK Beauty</title>
		<link>http://www.parabellus.co.uk/ek-beauty/</link>
		<comments>http://www.parabellus.co.uk/ek-beauty/#comments</comments>
		<pubDate>Mon, 19 Mar 2012 14:41:22 +0000</pubDate>
		<dc:creator>robbie</dc:creator>
				<category><![CDATA[Portfolio]]></category>

		<guid isPermaLink="false">http://www.parabellus.co.uk/?p=1027</guid>
		<description><![CDATA[Completed EK Beauty, an online store for hair extensions. Visit EK Beauty.]]></description>
			<content:encoded><![CDATA[<p>Completed EK Beauty, an online store for hair extensions. <a title="ek beauty" href="http://www.ekbeauty.co.uk/" target="_blank">Visit EK Beauty.</a></p>
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		<title>Triburle Re-Design</title>
		<link>http://www.parabellus.co.uk/triburle-re-design/</link>
		<comments>http://www.parabellus.co.uk/triburle-re-design/#comments</comments>
		<pubDate>Wed, 14 Mar 2012 01:42:07 +0000</pubDate>
		<dc:creator>robbie</dc:creator>
				<category><![CDATA[Portfolio]]></category>

		<guid isPermaLink="false">http://www.parabellus.co.uk/?p=1015</guid>
		<description><![CDATA[Completed the re-design for Triburle.]]></description>
			<content:encoded><![CDATA[<p>Completed the re-design for Triburle.</p>
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		<title>E-Commerce</title>
		<link>http://www.parabellus.co.uk/e-commerce/</link>
		<comments>http://www.parabellus.co.uk/e-commerce/#comments</comments>
		<pubDate>Sun, 11 Mar 2012 23:50:31 +0000</pubDate>
		<dc:creator>robbie</dc:creator>
				<category><![CDATA[Website Design Cardiff]]></category>

		<guid isPermaLink="false">http://www.parabellus.co.uk/?p=940</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[<div class="two_third">
<p>Why not give us a call today on 029 20 614 586 and see what we can do for you! <a title="hair extensions" href="http://www.ekbeauty.co.uk/" target="_blank">See one of our stores</a>.</p>
<p><a title="ek beauty" href="http://www.ekbeauty.co.uk" target="_blank"><img class="aligncenter size-full wp-image-1172" title="ecommerce-store" src="http://www.parabellus.co.uk/wp-content/uploads/2012/03/ecommerce-store1.png" alt="web design cardiff" width="600" height="276" /></a></p>
<p><em>We offer extensive features including:</em></p>
</div>
<div class="one_third last">
<h2 class="fancy_heading style3 small">Quick Contact</h2>
<div class="contact_info"><span class="icon_list list_phone deep_pink">029 20 614 586</span><span class="icon_list list_mobile deep_pink">07905093285</span><a href="mailto:robbie@parabellus.co.uk" class="icon_list list_email deep_pink">robbie@parabellus.co.uk</a><span class="icon_list list_home deep_pink">Africa Gardens, Cardiff</span><span class="icon_list list_id deep_pink">Robbie Tench</span></div>
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<div class="divider divider_full style3 ie_png"></div>
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<div class="clearboth"></div>
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<div class="clearboth"></div>
<div class="one_third">
<ul class="square_style cerulean">
<li>Secure online payments</li>
<li>Customer registration and management</li>
<li>Advanced Stock Management</li>
<li>Voucher systems and advanced discounts</li>
<li>Google products integration</li>
<li>Google analytics integration</li>
<li>Checkout Accessories</li>
</ul>
</div>
<div class="one_third">
<ul class="square_style cerulean">
<li>Related products and featured products to help you up-sell and cross-sell</li>
<li>Integrated email newsletters</li>
<li>Mobile compatibility</li>
<li>Automatic Customer Invoicing</li>
<li>Product comparison</li>
<li>Wishlists</li>
</ul>
</div>
<div class="one_third last">
<ul class="square_style cerulean">
<li>Product reviews</li>
<li>Multiple shipping options and multiple tax rates</li>
<li>Easy refund and returns management</li>
<li>Social network integration</li>
<li>Loyalty points and reward scheme</li>
<li>Multisite and multi-language functionality</li>
</ul>
</div>
<div class="clearboth"></div>
<p><img class="aligncenter size-full wp-image-1390" title="payment-types" src="http://www.parabellus.co.uk/wp-content/uploads/2012/03/payment-types1.png" alt="web design cardiff" width="638" height="54" /></p>
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<div class="clearboth"></div>
<div class="one_half">
<p><img class="alignleft size-full wp-image-1344" title="products" src="http://www.parabellus.co.uk/wp-content/uploads/2012/03/products.png" alt="web design cardiff" width="100" height="100" /><br />
<strong>Unlimited Products </strong></p>
<p>There is no limit to the amount of products you can have.</p>
<p><img class="alignleft size-full wp-image-1345" title="design" src="http://www.parabellus.co.uk/wp-content/uploads/2012/03/design.png" alt="web design cardiff" width="100" height="100" /><br />
<strong>Bespoke Designs</strong></p>
<p>All our ecommerce designs are tailored to your business and requirements.</p>
<p><img class="alignleft size-full wp-image-1346" title="discount" src="http://www.parabellus.co.uk/wp-content/uploads/2012/03/discount.png" alt="web design cardiff" width="100" height="100" /><br />
<strong>Discount manager</strong></p>
<p>Use the discount and promotional manager to run special offers on your store.</p>
<p><img class="alignleft size-full wp-image-1347" title="analytics" src="http://www.parabellus.co.uk/wp-content/uploads/2012/03/analytics.png" alt="web design cardiff" width="100" height="100" /><br />
<strong>Google Analytics</strong></p>
<p>Stay on top of all visitor metrics while tracking your sales and conversion data.</p>
<p><img class="alignleft size-full wp-image-1348" title="options" src="http://www.parabellus.co.uk/wp-content/uploads/2012/03/options.png" alt="web design cardiff" width="100" height="100" /><br />
<strong>Product Options</strong></p>
<p>If your products have multiple attributes and options, the system easily deals with it.</p>
<p><img class="alignleft size-full wp-image-1349" title="reviews2" src="http://www.parabellus.co.uk/wp-content/uploads/2012/03/reviews2.png" alt="web design cardiff" width="100" height="100" /><br />
<strong>Customer Reviews</strong></p>
<p>Allow customers to leave product reviews on your system.</p>
</div>
<div class="one_half last">
<p><img class="alignleft size-full wp-image-1364" title="reviews" src="http://www.parabellus.co.uk/wp-content/uploads/2012/03/reviews.png" alt="web design cardiff" width="100" height="100" /><br />
<strong>Cross Selling</strong></p>
<p>Use the related product features to cross sell and up-sell your products.</p>
<p><img class="alignleft size-full wp-image-1365" title="sitemaps" src="http://www.parabellus.co.uk/wp-content/uploads/2012/03/sitemaps.png" alt="web design cardiff" width="100" height="100" /><br />
<strong>Auto Sitemaps</strong></p>
<p>Every new item added automatically gets updated on the sitemap.</p>
<p><img class="alignleft size-full wp-image-1369" title="search" src="http://www.parabellus.co.uk/wp-content/uploads/2012/03/search.png" alt="web design cardiff" width="100" height="100" /><br />
<strong>Product Search</strong></p>
<p>All our e-commerce solutions have search features as standard. Help your customers find their products.</p>
<p><img class="alignleft size-full wp-image-1366" title="card" src="http://www.parabellus.co.uk/wp-content/uploads/2012/03/card.png" alt="web design cardiff" width="100" height="100" /><br />
<strong>Order Management</strong></p>
<p>Our comprehensive system allows you to track and manage orders, including auto generated invoices.</p>
<p><img class="alignleft size-full wp-image-1371" title="help" src="http://www.parabellus.co.uk/wp-content/uploads/2012/03/help.png" alt="web design cardiff" width="100" height="100" /><br />
<strong>Technical Support</strong></p>
<p>Any questions, and our staff are here to help.</p>
<p><img class="alignleft size-full wp-image-1367" title="secure" src="http://www.parabellus.co.uk/wp-content/uploads/2012/03/secure.png" alt="web design cardiff" width="100" height="100" /><br />
<strong>Secure Hosting</strong></p>
<p>All our websites are hosted on the most secure and reliable servers and datacentres in the world!</p>
</div>
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		<title>Mobile Websites</title>
		<link>http://www.parabellus.co.uk/mobile-websites/</link>
		<comments>http://www.parabellus.co.uk/mobile-websites/#comments</comments>
		<pubDate>Wed, 07 Mar 2012 22:04:01 +0000</pubDate>
		<dc:creator>robbie</dc:creator>
				<category><![CDATA[Web Design Services]]></category>

		<guid isPermaLink="false">http://www.parabellus.co.uk/?p=844</guid>
		<description><![CDATA[A mobile website design delivers an optimised view of your existing website and brand to maximise the browsing experience of your visitors. By detecting the device being used, we present a mobile layout design with condensed content in a format which is more legible and will load faster on mobile network connections. Your existing website ...]]></description>
			<content:encoded><![CDATA[<p>A mobile website design delivers an optimised view of your existing website and brand to maximise the browsing experience of your visitors. By detecting the device being used, we present a mobile layout design with condensed content in a format which is more legible and will load faster on mobile network connections. Your existing website can remain unchanged and a mobile website design is a very cost effective way to improve your online marketing activity.</p>
<p>With the growing trend for mobile browsing, isn&#8217;t it time you discovered how to improve your web presence. <a href="http://www.parabellus.co.uk/contact-us/" title="get in touch">Get in touch</a> and we will provide a quick overview of the benefits of a <a href="http://www.parabellus.co.uk/mobile-websites/" title="mobile web design">mobile website design</a>.</p>
<p>Why not give us a call today on 029 20 614 586 and see what we can do for you! </p>
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